Simon Lawton, CEO & Head Fluidride Instructor

Simon Lawton is the owner of Fluidride and the creator of the Fluidride Teaching Method. Through his hands-on coaching, Simon has helped riders across the US, Canada, Europe, and Central and South America achieve their riding goals. His instructional videos—both free and premium—have also reached riders in more than 100 countries around the world.

Beyond teaching, Simon loves guiding and hosting riders in Baja, sharing his passion for the trails, culture, and the magical landscape around Todos Santos. Creating memorable riding experiences and connecting guests with this special place has become one of his favorite parts of leading Fluidride’s Baja adventures.