Linnea Rooke, COO

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"I raced Pro Enduro and Downhill for several years, and reached a ceiling where I didn't feel like I could go faster without taking bigger risks. As soon as I got a taste of the Fluidride Teaching Method, I realized how dramatically it was going to change my own riding and confidence. I felt so empowered, and wanted to share these benefits with as many riders as possible."

Linnea joined Fluidride in June 2020, bringing a depth of experience in operations and project management, and a winning record in customer experience leadership. Linnea graduated from Colby College in 2009 with a BA in Economics. She earned Masters Degrees in both Public Health and Health Administration from the University of Washington. She then spent many years as a customer success and strategy leader in the health technology space.

Linnea is now continuing her passion for improving people's health, well-being, and happiness through the modality of mountain biking. As the head of Operations and Revenue Growth for Fluidride, Linnea adds efficiency and humanity to everything she does. She looks forward to bringing an ever-improving experience to Fluidride learners around the world.

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Simon Lawton, CEO & Head Fluidride Instructor

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Dave Thoms, Instructor