Our Team
Simon Lawton, CEO & Head Fluidride Instructor
Simon Lawton is the owner of Fluidride, and the creator of the Fluidride Teaching Method. With his hands-on teaching, Simon has helped riders all over the US, Canada, Europe and Central and South America to achieve their riding goals. He has also reached riders in over 100 countries through his free and premium video content.
Linnea Rooke, COO
Linnea is a pro racer who left behind the healthcare technology field to impact people’s health and wellbeing through the modality of Mountain Biking. She became Fluidride COO in 2020 and stars in the instructional series, Practice Like A Pro! Linnea adds efficiency and humanity to everything she does, and looks forward to bringing an ever-improving experience to Fluidride learners across the world.
Dave Thoms, Instructor
Dave is FIT Level 1 and Level 2 certified, has been shadow-teaching Fluidride classes for over a year, and has been a long-time student of Fluidride. He is particularly passionate about helping coach people who have struggled to improve their riding because of fear, long-term habits, or other limits. He says, “There’s nothing quite like breaking through to a new level of skill and possibility. Getting to be a part of that moment is why I love to teach.”
Jane Simmons, Instructor
Jane Simmons is an instructor-in-training with big dreams to empower people in mountain biking through confidence-inspiring coaching and support. Jane has experience riding with and educating many diverse groups of women and has helped many reach new levels of skill and passion. She loves bringing a fun, approachable energy to her rides. Through proper instruction, Jane believes that anyone can gain the confidence and skill necessary to have fun riding bikes for the rest of their lives.
Rosemary Allan, Instructor
Rosemary’s kind and gentle demeanor make her a perfect fit for helping riders build confidence on the bike. She has recently joined the Fluidride team and brings 30 years of teaching experience, from preschool to grade 5! Currently teaching for the Lake Washington School District, she is excited to add mtb trails to her teaching environment and hopes to encourage children to develop a love for riding and the outdoors. Rosemary recognizes the opportunity to share the importance of community and respect for other riders and trails with the children she coaches.
Kagen Luedemann, Instructor
With a highly technical teaching background, Kagen enjoys using that knowledge to get his students to make breakthroughs in their riding and their fun factor!
John Wendl, Instructor
John brings a lifelong passion for bicycles that began at a very early age. Starting with BMX Racing and Freestyle competition in his youth, he discovered mountain biking in the late 80’s (Yes those bikes were as dangerous as they look! ), and over the past 12 years, he’s enjoyed competing in road races, cyclocross, XC and more recently, gravity races in Enduro and Downhill.
Clark Nielsen, Instructor
Clark has grown up on two wheels - at 5 years old he began racing BMX, and at age 12 he moved onto motocross. Racing into his mid twenties, it wasn’t until he stopped riding dirt bikes that he really fell in love with mtb. Since then his passion has grown, riding all over the PNW and competing in the CDC enduro series and NW Cup downhill series for the past few years.
Grant Norcross, Instructor
Grant started mountain biking as a teenager (over 20 years ago) and has been teaching mountain skills for over 10 years. First as a GoMTB instructor in Scotland, then later as an Evergreen Dirt Camp Coach and now as a FIT Level 1 coach on the Fluidride crew.
Craig Martin, Instructor
Craig is pretty sure being active is a lifelong pursuit that makes us better humans, and he is passionate about helping others progress in their riding. His love of bikes started as a teenage BMX racer then evolved into mountain biking, gravel riding, cyclocross and road racing. A passion for sharing the stoke drives him to coach hockey, coach student league mountain bike racing, and teach skiing with both children and adults. Craig has optimized access to these things by living in Snoqualmie where he can skate to the hockey rink, bike to Raging River and Tokul, and ski to the mountain (he lives part time at Snoqualmie Pass).
Ethan Henshaw, Instructor
Ethan is an avid MTB enthusiast and downhill racer, living life on two wheels. He enjoys navigating trails as a downhill MTB racer with precision and adrenaline. Fueling his competitive fire, he has participated in the NW Cup Series for the last four years working his way from Cat 3 to Pro. Ethan also competed in Windrock, Tennessee at the National level the last two years.
You’ll find Ethan riding all around the PNW and sharing his passion for adrenaline fueled descents. Ethan enjoys coaching adults and youth and spreading his love for MTB. Off the bike, you’ll find him skiing at Crystal Mountain where he loves everything big mountain!